Friday, October 2, 2015

2016 Trendcast Part#2 — The Next Five

  • About half of Americans don’t know what “GOP” stands for…and about 75% of those are either Democrats or Independents
  • Just over 40% cannot name who is the Vice President
  • About 30% think that “Google” is a cartoon character on television
  • When asked where Apple branded products are sold, more than a third of adults less than 40 years of age say in grocery stores
  • 40% have no idea the century in which the American Revolution took place
  • 30% do not know in what year 9–11 took place
  • 65% cannot name even one of the Supreme Court Justices
  • Water-only energy drinks are hot and hip because of their clarity and non-contaminated compositions
  • “Organic” and “free range” are perceived as healthier because they are non-violated by chemicals, hormones … not even pruning nor containment!
  • “Gospel” and “Soul” are re-emerging because of their “purified” originality and “purified” roots
  • While virginity might be part of the past, self-directed abstinence is emerging as the new form of self-purity and self-cleansing, especially in Hollywood and 5th Avenue
  • More clothing retailers are showcasing white as the new fashion statement
  • An iPhone video is perceived as more honest than one filmed by a professional crew
  • 79% feel it will be harder to reach their financial goals now than in the midst of the Great Recession
  • 70% check their smart phones every 6 minutes
  • 40% of employees working for a company of 50+ employees are required to be in contact with the business outside of work
  • 20% have actually checked their Emails on their smart phones in the middle of havng sex!

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CEO & Discovery Chief at EXPERIENCE Insight Group, Inc. In the business to discover and craft brand experiences that humans seek out and engage in.

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Mark Kooyman

Mark Kooyman

CEO & Discovery Chief at EXPERIENCE Insight Group, Inc. In the business to discover and craft brand experiences that humans seek out and engage in.

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