Prelude to 2023… The Workforce Is Driving the Marketplace Today is Labor Day here in the U.S. and in a short bit, I will use it as the catalyst for this blog post. I have also worked hard this year and plan to enjoy part of this Holiday so this blog is shorter than most. It’s nearly a year…

The Digital Automation of Brand Suicide During the Pandemic, the marketplace witnessed some digital brands come to life and online sales hit their peak. The highest level of digital retail sales as a percentage of total sales in the U.S. took place in second quarter of 2020 posting at just over 16%. Since that point in…

An Impending Title Wave To Hit Non-profit, Political & Cause Groups EXPERIENCE Insight Group works with at least a half-dozen non-profits over the course of a year with some of the relationships turning into 3–5 year+ consulting roles. One of the foundation services we provide in the initial phase of the relationships is target segmentation modeling which looks at the mission…

A Repeat Performance of What’s Happening In The Marketplace This is a shorter Blog post than others. It really is not complicated to understand what’s happening in the marketplace. I encourage anyone reading this blog post to also read the post before this one. …

The Millennials And Main Street Are Driving The Economy Great illustration why Wall Street and Madison Avenue is no longer hip. Forbes published a set of key trends that will impact marketing in 2022 back on January 14th. Here are some of them… ** Long-term influencer-based relationships will drive the marketplace… translated… the spokesperson will drive the brand **…

Brand Survival Over A Cup of Coffee Starbucks is in the news a lot right now. Peace. Love. … To Give more than to Receive. Profit and revenue take the back seat. Coffee is way more than just roasted beans and boiling water. Way more than what percolates on the kitchen counter. …

The Blinding Glimpse of the Obvious Answer to Solving the American Job Crisis This blog has covered a wide range of community groups. Its included groups driven by generation, presence of kids, type of housing, urban density, mobile vs. lock-downers, ethnicity, gay vs. straight, dwellers on the home-front and dwellers in the digital world. However, there has not been any posts about the…

The Millennial Travel Market … Insight Beyond The Numbers As we move post-Pandemic, the travel marketplace is re-opening with many destinations, hotels, resorts and entertainment venues eager to get out from behind the Pandemic masks and grab a share of the revival. The travel trade associations are issuing reports compiled over the past couple of years with the results…

The World is Not Ending The Boomers are aging… fast. And by damn they ain’t departing without putting their stamp on the world around them. If you’ve run out of things to do for entertainment and turned on the TV and watched any of the news networks the Boomers’ mission and condition isn’t surprising to…