The Millennials And Main Street Are Driving The Economy Great illustration why Wall Street and Madison Avenue is no longer hip. Forbes published a set of key trends that will impact marketing in 2022 back on January 14th. Here are some of them… ** Long-term influencer-based relationships will drive the marketplace… translated… the spokesperson will drive the brand **…

Brand Survival Over A Cup of Coffee Starbucks is in the news a lot right now. Peace. Love. … To Give more than to Receive. Profit and revenue take the back seat. Coffee is way more than just roasted beans and boiling water. Way more than what percolates on the kitchen counter. …

The Blinding Glimpse of the Obvious Answer to Solving the American Job Crisis This blog has covered a wide range of community groups. Its included groups driven by generation, presence of kids, type of housing, urban density, mobile vs. lock-downers, ethnicity, gay vs. straight, dwellers on the home-front and dwellers in the digital world. However, there has not been any posts about the…

The Millennial Travel Market … Insight Beyond The Numbers As we move post-Pandemic, the travel marketplace is re-opening with many destinations, hotels, resorts and entertainment venues eager to get out from behind the Pandemic masks and grab a share of the revival. The travel trade associations are issuing reports compiled over the past couple of years with the results…

The World is Not Ending The Boomers are aging… fast. And by damn they ain’t departing without putting their stamp on the world around them. If you’ve run out of things to do for entertainment and turned on the TV and watched any of the news networks the Boomers’ mission and condition isn’t surprising to…

Opportunity is Knocking… Will You Open the Door? Just like a significant number of marketing people out there believe that the Internet commands more than half of all retail sales in the U.S., there is a similar share who believe that very few folks watch conventional television. The perceptions are not only off target, but way far off…

Are You Embracing 2022? The market is changing whether you are or not. This blog post is a grounding. As we kick off 2022, I hope that many of the readers take a time out and review just what your plans are for the year ahead. If you don’t scrape away the Mainstream News…

The Second Set of 2022 Trends You Will Not Find Anywhere Else Here is more depth about the second five of the 2022 Trends. After you read this post, read the one that immediately follows it to learn about the first set of the 2022 Trends. #6 African Cultural Foods Will Be Next Hip Menu Trend In Kenya, its “Karibu chakula.” In…

More Depth on the First Five 2022 Trends You Won’t Find Anywhere Else Here is more depth about the first five of the 2022 Trends I posted last week. Next week, I will post more about the second five of the 2022 Trends. While a lot is happening in conjunction around each one of the Trends, many in the industry and the marketplace…