The Pandemic of Business Human Relations I encourage all to read the November Trendcast Blog that showcases the 10 change agents that will rattle the U.S. marketplace in 2023. If you have not reviewed them, here they are… High tech mid-life crisis Millennials shifting from “me” to “we” Metro out-bound migration — history repeating itself The…

The 2023 EXPERIENCE Trendcast Remember that the marketplace is constantly in motion and leading into each year, I post a set of market changes that are evolving right in front of us that will impact the marketplace, how people interact with one another and the actual constructs of the brand experiences! Here are the…

The Simple Mechanics of Supply vs. Demand A good share of readers who do business with EXPERIENCE know that I carry two Masters Degrees. One is an MBA and the other an MA. I joke that I got the MBA to learn what drives the demise of many brands and the MA to learn what drives the…

High Text… High Tech is Out… and High Touch… Locally Rooted… Is In A news story ran last week that startled many academics. Business leadership is asking political leadership to revise the future labor needs in the metros and to place less emphasis on those with 4 year college degrees and more priority on those with 2 year trade degrees. The business leadership…

Prelude to 2023… The Workforce Is Driving the Marketplace Today is Labor Day here in the U.S. and in a short bit, I will use it as the catalyst for this blog post. I have also worked hard this year and plan to enjoy part of this Holiday so this blog is shorter than most. It’s nearly a year…

The Digital Automation of Brand Suicide During the Pandemic, the marketplace witnessed some digital brands come to life and online sales hit their peak. The highest level of digital retail sales as a percentage of total sales in the U.S. took place in second quarter of 2020 posting at just over 16%. Since that point in…

An Impending Title Wave To Hit Non-profit, Political & Cause Groups EXPERIENCE Insight Group works with at least a half-dozen non-profits over the course of a year with some of the relationships turning into 3–5 year+ consulting roles. One of the foundation services we provide in the initial phase of the relationships is target segmentation modeling which looks at the mission…

A Repeat Performance of What’s Happening In The Marketplace This is a shorter Blog post than others. It really is not complicated to understand what’s happening in the marketplace. I encourage anyone reading this blog post to also read the post before this one. …

The Millennials And Main Street Are Driving The Economy Great illustration why Wall Street and Madison Avenue is no longer hip. Forbes published a set of key trends that will impact marketing in 2022 back on January 14th. Here are some of them… ** Long-term influencer-based relationships will drive the marketplace… translated… the spokesperson will drive the brand **…