Mark Kooyman – Medium

Sep 4

Office Highrises Becoming Ghost Towns Demanding Creative Thinking

Office Highrises Becoming Ghost Towns Demanding Creative Thinking I had a great session with a creative film director this past week. He is based out of Jersey City and my organic pet food retail client with stores in New Jersey was in the Zoom session too. The film director shared how his production process was all driven around…

6 min read

Jul 29

The Alpha Generation is Upstaging Generation Z as The Marketplace Skips a Generation Again

The Alpha Generation is Upstaging Generation Z as The Marketplace Skips a Generation Again I am writing this from a coffee house in a college town that is off the mainstream traffic flow. The Gen Z new freshmen at the University of Georgia are flooding in as Greek Week starts and classes start the next week. Working off-site and out-of-town is partly due to…

5 min read

Jul 8

The BGO of What’s Driving The Marketplace as MBAs Leave Center State

The BGO of What’s Driving The Marketplace as MBAs Leave Center State There are now more folks securing an MBA degree than there are jobs to fill them. THANK GOD! Businesses may finally be waking up to reality. Even with the lay-offs and job cuts taking place among the tech corps and dot-com startups, there are still more openings for tech geeks…

5 min read

Jun 28

Unions Are Coming Back Full Force!

Unions Are Coming Back Full Force! A mission call for those here in the United States of America! Go up to any person less than 35 years old you encounter while out grocery shopping or walking in the park and ask them a simple set of questions. Question #1… what is the AFL-CIO? Question #2… what…

4 min read

May 25

What the heck Is happening to the American Workforce?

What the heck Is happening to the American Workforce? I know that there will be a truckload of doubting Thomas out there who will challenge what I am about to share. The commute through the Atlanta interstates this morning was lighter than normal and it’s been that way over that last couple of months of my travel during the…

7 min read

May 6

The Call of Brand Stewardship

The Call of Brand Stewardship Respect the foundation of your brand and the sanctity of its brand experience. A few days ago, a very cool creative chief I have had the pleasure to get to know sent over the J. Walter Thompson template for a Creative Brief. We are working with a high tech engineering…

4 min read

Mar 25

The Butcher, the Baker and the Candlestick Maker

The Butcher, the Baker and the Candlestick Maker God love the media… someone has to as they say! Now that the Pandemic is over and the stories of impending doom do not generate many clicks, the media has shuffled over to AI and how soon the computers will take over the world. Google “AI” and check out just…

5 min read

Mar 8

Is The Sky Falling?

Is The Sky Falling? I am writing this Blog post the afternoon before I speak again to business leadership tomorrow. As some of the readers know, I speak to business leadership a lot about market changes along with updates on the local market where the leadership gathers together. We are now entering the third…

5 min read

Jan 24

Life Moves Beyond the High Tech Days of the Past

Life Moves Beyond the High Tech Days of the Past Well 2023 is off and running! I am writing this blog post on a Monday morning of a very busy week ahead. At noon today I speak to a Chamber of Commerce board, then I meet with a community leadership team and then travel to a nearby city tomorrow to…

5 min read

Dec 12, 2022

The Pandemic of Business Human Relations

The Pandemic of Business Human Relations I encourage all to read the November Trendcast Blog that showcases the 10 change agents that will rattle the U.S. marketplace in 2023. If you have not reviewed them, here they are… High tech mid-life crisis Millennials shifting from “me” to “we” Metro out-bound migration — history repeating itself The…

4 min read